01
Research with a purpose
Understand your audience's questions and review public content from competitors and accounts serving the same audience. Use those observations to identify original content your business can support with real evidence.
Social Media Strategy & Content Planning
Content with a reason to exist.
We research your audience, define what your channels should say, and turn that direction into a practical content plan. Clear briefs and measurement connected to your website help you decide what to publish and what to improve.
Work directly with Benito · Fixed project scope · Quote agreed before work begins
01 / DIRECTION
A better starting point than another list of post ideas.
If you know your business but struggle to decide what to say online, the work starts with your buyers and the questions they need answered.
Built for businesses that want a clear plan their own team can execute, and founders who want their content and website to tell the same story.
02 / DELIVERABLES
From research to a usable month.
02
A clear editorial direction
Define positioning, priority channels, voice and content pillars so each post has a reason to exist.
03
A calendar you can use
A 30-day content calendar with 12 ideas and four detailed example briefs: hook, format, caption direction, visual requirements and next step.
04
Measurement and handover
A website measurement specification, campaign-link convention and handover session to help you review the work and plan the next month.
03 / PROJECT SCOPE
One clear scope, agreed up front.
A strategy project covers one business, one priority market and language, up to two channels, five competitor references, four content pillars, the calendar, example briefs and measurement specification.
We finish with a handover session and one consolidated revision. Calendar ideas guide production; the example briefs show how to execute them.
Keep the plan useful as you learn.
Optional monthly strategy review uses your available insights to update the calendar and recommend the next changes. You keep creating and publishing the content.
Content production, publishing, community management and paid campaigns each need their own agreed scope.
04 / WORKING TOGETHER
Research. Decide. Plan. Review.
- 01 / Understand. Review your business, buyers, channels and evidence.
- 02 / Choose. Agree the audience, message, pillars and priorities.
- 03 / Prepare. Build the calendar, sample briefs and measurement plan.
- 04 / Handover. Review together, consolidate feedback and prepare the next steps.
See how the studio turns business facts into clear website content: Oishi's offer and F&A Móveis' catalogue.
Give the next month a direction.
Tell Benito what your business offers, who you want to reach and where content feels unclear. We'll define the work and agree the quote before it begins.